What if you could grow and sell food in the same place? What would that look like? That is the radical idea behind Ben Greene’s innovative sustainable agriculture project, called The Farmery.
Considering how far our food has to travel to get from the field where it is grown in, to a retail shelf for purchase, and the amount of energy used in this process, this is one of those things that can leave you wondering what we’ve lost. Mainly our connection to the actual way food is grown and processed.
Current attempts to meet the demand for locally grown organic food within the national food distribution network have largely failed. There is not enough locally gown organic food to meet the demand because it is very difficult for grocery stores to manage the inconsistent supply of locally grown food and it is difficult for new growers to find the stepping stones to financial success. Grocery store marketing of locally grown food remains mundane with nothing more than simple signage, resulting in an identical shopping experience to conventional food, where it is left to compete on price. This retailing system makes it difficult for local growers to differentiate their product from produce sourced nationally from large, industrial farms.
– The Farmery
Greene and his investors envision a new way of buying food in their concept of greenhouse/grocery. It uses a collection of stacked shipping containers, vertical planters and a modular greenhouse structures. In his prototypes, Greene is already growing a significant amount of food as he tests his concept.
As we live more and more in cities, the idea of urban farms is appealing, and maybe more practical if variations on the Farmery are implemented in cities around the country. Find out more about this concept at their website: The Farmery